Enterprise Social Affects More Than Just the Bottom Line

Over the past year many of my conversations with clients have turned the corner from "Why Social?" to "Which Social?" These organizations are realizing that the benefits of Social Enterprise tools extend far beyond simple measures of ROI. Though famously¬†difficult to measure, Social tools, when chosen and rolled out effectively, lower costs by reducing duplicate... Continue Reading →

Keys to a Successful Enterprise-Wide Social Adoption

As the rate of companies and government agencies deploying enterprise-wide social strategies and tools increases¬†--¬†whether it be IBM's Connections, SharePoint, Yammer, Huddle, or some combination of these -- it's important not to focus on simply why these tools are important, but how to make them successful. There's no silver bullet strategy or tool that will... Continue Reading →

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